Professional website audits built specifically for photographers — combining AI-powered analysis with real industry expertise. Clear findings. Actionable steps. No jargon.
You spend hours on your craft — but when someone in your city searches "wedding photographer," your name isn't on the first page. Other photographers with worse work are getting the inquiries.
You've looked at their websites. But you haven't seen their SEO strategy, keyword positioning, or how they dominate local search. You're guessing while they're winning.
Google Business Profile unclaimed. Inconsistent listings. NAP errors scattered across the web. Local clients are finding someone else — not because of your work, but because of your information.
Most photographers aren't losing clients because of their photography. They're losing them because their online presence isn't working the way it should.
I'm Chad Swinford — a professional photographer based in Indianapolis. I've been in this industry long enough to know that great work doesn't automatically translate to a full calendar. Your website, your SEO, and your local presence all have to work together.
These audits combine AI-powered competitive analysis with my own professional review. You get real data, real benchmarks, and real recommendations — not a generic report from a tool that's never photographed a wedding in its life.
Three steps, one week, and you'll know exactly what's holding your website back — and how to fix it.
Answer a few questions about your business, website, competitors, and goals. Takes about 10 minutes. The more specific you are, the sharper the audit.
AI tools analyze your SEO health, local presence, and competitive landscape. I review the findings, cut the noise, and translate everything into recommendations that actually make sense for a photography business.
Within 5–7 business days, your audit lands in your inbox. Not a data dump — a readable, prioritized report with specific next steps. Fix this first. Do this yourself. Pay someone for that.
Not sure which one? The Master Audit is the best value — and gives you the complete picture.
Find out exactly why Google ignores your site — and what to do about it.
See exactly how you stack up — and where the real opportunity is.
Show up where local clients are actually searching — including AI search.
Everything in all three audits — combined into one unified, prioritized report.
"I had no idea my Google Business Profile was working against me. The local audit found three things I fixed in an afternoon — I got two new inquiries that same week."— Coming soon · Indianapolis Wedding Photographer
"The market analysis was honestly eye-opening. I realized I was underpricing myself by about 40% compared to photographers doing less work than me. Worth every penny."— Coming soon · Portrait & Brand Photographer
"I've used generic SEO tools before and they never told me anything useful. This was completely different — it was specific to my business, my market, my competitors. Finally, something actionable."— Coming soon · Commercial Photographer
Free tools give you raw data. This gives you interpretation — what the data means for a photography business specifically, with a prioritized action plan from someone who knows the industry.
No. Reports are written in plain English with clear next steps. Some fixes you can do yourself; others are flagged as "hire someone for this" with guidance on what to ask for.
5–7 business days from when we receive your completed intake form and payment. We'll let you know if anything needs clarification.
Doesn't matter. WordPress, Squarespace, Wix, Showit, Pixieset, custom-built — all are compatible. We audit the site, not the platform.
Not at all. Each audit is available individually at $297. The Master Audit is there when you're ready for the full picture — and the savings are real ($194 off vs. buying all three separately).
The audits are built around photography businesses, but the analysis works for most local service businesses. Reach out first if you're unsure — happy to chat.
Pick an audit, fill out the intake form, and you'll have a clear, actionable roadmap in your inbox within a week.
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